JAY-Z's 4:44

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First of all, I do not stay up late anymore. I’m seasoned and go to bed early. But on June 29th, I made a pledge to stay up and download JAY-Z’s new album 4:44 and I didn’t regret it. Nor did I regret getting about four hours of sleep because I was consumed with what I’m going to go out on a limb and say is one of his best works.

Being both forceful and vulnerable, JAY-Z pulled back the curtain on a well-curated and deeply private life to show us his humanity and his bravado.

From start to finish this album is both a teachable moment and a cleansing moment, with appearances by Frank Ocean, Damian Marley, Gloria Carter, Kim Burrell, and backing vocals from Beyoncé; the No ID produced work pulls you in and lulls you to a euphoric musical state with smooth wordplay, lyrical showmanship, and creative mastery.

Much has been made about what JAY-Z has chosen to discuss about his personal life on this album and it is refreshing to see him address varying topics including his marriage to Beyoncé and friendship with Kanye West. The opening track “Kill JAY-Z” sets aside ego and sets a tone for an album of eye-opening revelations. It talks about that incident in the elevator, Kanye, and even how men make mistakes and let a really good thing get away a la Eric Benet.

“The Story of O.J.” speaks on financial freedom, which is highly touted and coveted in the African American community. Here JAY Z speaks to owning property, good credit, and buying art as an investment. While these topics are frequently discussed, it never hurts to continue to drive the message home. The sample of Nina Simone’s “Four Women” puts forth a haunting backdrop, along with the accompanying animated video directed by Mark Romanek and JAY Z that tackles racist cartoons of the past.

In addition to the Nina Simone sample on “The Story of O.J.” there are elements from “Don’t Let It Show” by The Alan Parsons Project, “Kool is Back” by Funk Inc., “Loves in Need of Love Today” by Stevie Wonder, “Baltimore: by Nina Simone”, “Ha Ya” by The Clark Sisters, “Bam Bam” by Sister Nancy, “Tenement Yard” by Jacob Miller, “Fu-Gee-La” by The Fugees, “Todo O Mundo E Ninguem” by Querteto 1111, and “Someday We’ll All be Free” by Donny Hathaway.  I have to say that for me the samples are refreshing. They were a staple in the rap music I loved growing up and helped introduce me to a lot of classic songs. It’s always interesting to see how songs of the past can be interpreted and used to speak on current events and specifics in someone’s life today. I know many people frown upon it, but it takes skill to take something old and make it something totally different, yet still maintain the initial quality that drew you to it in the first place.

On the deeply personal “4:44”, No ID uses a sample of “Late Nights and Heartbreak” from Hannah Williams & The Affirmations. First of all if you’ve not heard of her before, what are you doing with your life, and if you’ve never heard the song, stop reading this and go download it! It’s on Tidal . . . I think anyone can relate to this song, from either side, because let’s be real relationships are an interesting creature; and in admitting, “ I don’t deserve you”, JAY Z says what a lot of men are afraid to say.

Another stand out on this album is “Smile” which features JAY Z’s mother at the end reading a poem. It’s interesting at this stage in rap that many songs speak to simply being happy. For many years the posturing of hyper masculinity led the way, so this transition has been a long time coming. The song also reveals that JAY Z’s mother is a lesbian and her poem talks of being happy and life being too short to not live it in a way that make you happy and whole.

My favorites after multiple listens are “Kill Jay Z”, “The Story of O.J.”, “Caught Their Eyes” which touches on Prince and his relationship with Tidal along with L. Londell McMillan and decisions he made in regards to Prince’s estate after his death. I am also keeping “Family Feud” and “Bam” on heavy rotation, both of which go hard in the car while cruising down the expressway.

4:44 makes the case for growing up, holding your family down, living the life you WANT, getting your finances in order, falling back on bothering the young generation of rap, and reminding people exactly who you are and what you’re capable of.

According to both No ID and Gimel “Young Guru” Keaton, there is still more music to come with “Adnis” which was heard on one of the previously released commercials, being one of the additions on the physical copy of the album.

This entire album makes a case for what many are calling grown-up or 30+ rap, the need for music that speaks to those who have lived and are moving into the next phase where you see many things differently. And, as JAY-Z often says, “It’s just different”, and so is this album. But, different is what we need and JAY-Z is always right on time.

Like a Million Bucks!

Let’s start off by saying we are a clothes horse! When it comes to hip-hop fashion we had it ALL; Cross Colours, Karl Kani, FUBU (we even wore the men’s line before the women’s line came out because we had to have it), Phat Farm, Baby Phat, Rocawear (we still have a mint condition velour jogging suit that we bust out when we want to be vintage), Ecko, and Sean John. So when we heard about Fresh Dressed we breathed a sigh of relief that someone had FINALLY recognized the power of hip-hop fashion and its influence.

The documentary, directed by Sacha Jenkins, was released on June 26th and is available on demand and in select theaters. 

What we like the most about this doc is that it doesn’t skimp on telling you the history and paying homage, by including photos and archival footage , along with some very cool animation to tell the story of hip-hop’s growth through fashion. Along with commentary from some of your favorite rappers and producers including Nas, who helped to produce the film, Sean Combs, and Pharrell; and some fashion powerhouses like the always regal, fashion forward, and all around amazing Andre Leon Talley.

Let’s be real, from the very start hip hop fashion set the tone for what is cool and hip in the fashion world; how else can you explain baby hair being the hot new thing?!?! We’ve BEEN seeing baby hair FOREVER! It’s not new, but it definitely shows the influence of the genre and how intertwined our culture is with the world as a whole! 

It’s interesting to see how the fashion of hip hop evolved from being “outlaw” to the couture level clothes that are seen in the videos today. As the artist have grown so has what they choose to wear. And members of the hip hop fashion community were not only fashion forward, but also MAD entrepreneurial. Growing up in the Midwest didn’t mean we were unaware of Dapper Dan, but we didn’t know just how amazing he was. He was open 24 hours a day for 8 years and many of his custom pieces are exactly what designers are making today! Or how Cross Colours helped to shift the industry and change the specs of the clothing to embrace what the hip hop heads were wearing and how they chose to wear it. One thing that has stayed consistent throughout its growth is the need for individuality and customization. The discussion on getting custom drawings on your clothing made us want to bust out a pair of airbrushed jeans we’ve been holding on to because, fashion is circular and that trend will be back!

We do wish there would have been more screen time given to the women in urban fashion; while we did rock the male clothing and made it look good there should have been more than a blurb on Baby Phat. Kimora Lee Simmons totally transformed hip hop fashion for women and the Baby Phat line. That line catered to us, and wasn’t just a “let’s throw in some baby tees for ladies” version of a men’s line. It stood on its own two feet, long after Phat Farm started to fade. But we loved the input from female hip hop fashion movers and shakers like April Walker.

One thing that was mentioned that really stood out to us is that the hip-hop fashion consumer is fickle and not loyal. Whereas Ralph Lauren or Tommy Hilfiger have been going for decades many hip-hop fashion lines prospered for only a few years. We hope that changes, and soon!

This documentary is a must watch! #1, because who doesn’t love hip hop fashion and it’s time it gets its just due! #2, checking out all the old clothes will definitely give you some outfit inspiration, and #3, it never hurts to learn and some of these kids now a days could definitely use a crash course in their history!

B boys on the street, Brooklyn circa 1983. Photograph by Jamel Shabazz. (c) 2015 Cable News Network. A Time Warner Company. All Rights Reserved.

B boys on the street, Brooklyn circa 1983. Photograph by Jamel Shabazz. (c) 2015 Cable News Network. A Time Warner Company. All Rights Reserved.

Classic street style; Brooklyn New York, circa 1986. Photograph by Jamel Shabazz. (c) 2015 Cable News Network. A Time Warner Company. All Rights Reserved.

Classic street style; Brooklyn New York, circa 1986. Photograph by Jamel Shabazz. (c) 2015 Cable News Network. A Time Warner Company. All Rights Reserved.